Pitfalls

Mistakes that advertisers make - try to avoid these!

Creating a "Promote My Brand" Opportunity
This is one the biggest pitfalls we see in Influencer Marketing. Advertisers think that they are broadening their chances to work with Influencers by simp...
Thu, 20 Jul, 2017 at 1:42 PM
Being Blinded by Stats
Advertisers love numbers! It's easy to get distracted by stats. But, they can become a major Influencer Marketing pitfall. Finding a blogger wi...
Thu, 20 Jul, 2017 at 1:49 PM
Drinking Your Own Kool-Aid
This is a tough subject. Most of us choose to work at a company - or even start a company - that represents our true passions. We're passionate abou...
Thu, 20 Jul, 2017 at 1:45 PM