Best Practices

Disclosures
Make no mistake: disclosures are a critical element of influencer campaigns. Between the FTC and Google, regulators and networks are on the hunt for adverti...
Tue, 9 May, 2017 at 10:54 AM
dofollow and nofollow Links
Stop paying for traffic. It will not help your placement in a Google search. Google only wants to promote genuine referrals and you will be penalized for tr...
Tue, 9 May, 2017 at 10:55 AM
Product Compensation Policy
If influencers accept free product in exchange for a post they are agreeing to complete their gig for that compensation. Failure to follow through on the po...
Fri, 2 Jun, 2017 at 11:44 AM