EPC Definition: Earnings Per Click, A metric used to indicate the average earnings generated as a result of 100 clicks on an affiliate marketing link or ad.

Why does this matter to Influencers? This number will tell you the average amount of income you can expect to earn for every 100 clicks through your affiliate link.

What information is excluded from EPC? While the EPC provides you an average amount of expected income, there are other factors involved in the conversion process. Choosing merchants or brands that are relevant to your niche will increase your click rate, therefore, increase your conversion rate. A forced fit will result in lower conversions.