Make no mistake: disclosures are a critical element of influencer campaigns. Between the FTC and Google, regulators and networks are on the hunt for advertisers, bloggers and brands that aren't properly alerting visitors of sponsored content.


Yes, you have to tell people when you're advertising to them. This feels awkward to some people, but it's not a big deal. You don't need a bunch of technical wording that cites article numbers and paragraphs. You just need to make it clear and visible to your readers that you've been paid to write a piece of content. You are responsible for following these guidelines to protect the integrity of your business. If someone asks you to remove a disclosure statement the answer should always be no.


Here are a few articles we found helpful on the topic of disclosures: